Entrepreneurship development strategies among rural women using strategic planning toolsCase study: Nasrabad section, Torbat Jam city

Today, the development of women entrepreneurship is one of the most vital issues on the development agenda in many developing countries. Therefore, the present study seeks to identify the best strategies for entrepreneurship development among rural women. The research method is descriptive-analytical in nature and applied in terms of purpose. In this study, two strategic planning tools were used. The study area is Nasrabad section of the border city of Torbat-e Jam and the Rural Women Entrepreneurs Analysis Unit is familiar with the internal and external environment in relation to the research topic. Based on exploratory studies, 22 strengths and opportunities as advantages and 21 weaknesses and threats as limitations and obstacles to the development of entrepreneurship of rural women were identified and asked in the form of a researcher-made questionnaire on the Likert scale. Results show; In the SWOT matrix, according to the internal and external factors evaluation matrix score of 2.51 and 2.19, the focal strategy of entrepreneurship development among rural women is diversity (minimum-maximum). With the help of quantitative strategic planning matrix, the first priority was identified by "encouraging women to form entrepreneurial NGOs" with a score of 0.852. Due to the capability and capacity of the region, the development of entrepreneurship in rural women needs to be reviewed and appropriate policies proposed to establish rural women entrepreneurial organizations. Because the entry of rural women into organizations provides the basis for their empowerment and accelerates the development of entrepreneurship among them.