Analysis of structural model of tourists’ Eco-friendly behavior in Sorkhabad Savadkuh

Today, with the increase of environmental problems and crises, it has increased the importance of discussion and research on environmental issues. Changes that occur in human behavior in the environment can cause environmental degradation. To prevent the destruction of the environment, human behavior must change to Eco-friendly behavior. Achieving behavioral change requires understanding people's attitudes toward the environment. The purpose of this study is to investigate the factors affecting the tourists’ environmentally friendly behavior in Sorkhabad Savadkuh rangelands. The research method was descriptive-survey and the data collection tool was a questionnaire whose validity was confirmed by the views of professors and relevant experts and its reliability was confirmed by Cronbach's alpha test. Using Cochran's random method and statistics, 86 tourists were selected as the sample. Data analysis was performed using SPSS22 software and Smart PLS software. The results obtained from calculating the correlation coefficient indicate significant positive relationship between environmental perception and environmental behavior of tourists. The results of stepwise regression analysis showed that the environmental impact variable (0.444) had the greatest effect on the environmental behavior variable. In other words, a higher level of has led to more responsible environmental behavior among tourists in that area. According to the structural equation modeling findings, the variables of perception, attitude and environmental knowledge affect the environmental behavior variable with coefficients of 0.768, 0.031 and 0.210, respectively.