Revenue Model for Selected Sports Federations in Iran

The purpose of this study was to develop a revenue model for selected sports federations in Iran. The method of the present study was heuristic. The statistical population in this quantitative and qualitative study included all knowledgeable elites in selected federations. In the qualitative part, 16 people were selected by stratified sampling method and in the quantitative part, 100 people were selected by purposive sampling method. The tools used to collect information in the quantitative section included a researcher-made questionnaire. In order to analyze the research data, the content analysis method was used to review the interviews and the structural equation method was used to review the research model. The whole process of data analysis was performed in the form of SPSS software version 22 and PLS software. The results showed that investment and sponsors, government institutions, politics, security, media, fans, government support, characteristics and attractiveness of different sports, human resource management, law, facility development, and scientific research can be the most important sources of income for selected sports federations in Iran. The results of this study can help the managers and officials of sports federations to make their strategic decisions based on financial information in order to have better and more appropriate communication and interaction with shareholders and sponsors, and increase the income of the relevant federation.