A Knowledge-Based SWOT-Analysis System as an Instrument for Strategic Planning- Case Study of Keyhan Sanat Ghaem Company

The purpose of this research was to design and formulate the strategy of Kayhan Sanat Ghaem Company. A comprehensive strategy formulation framework was used to formulate the company's strategy. The statistical population of this research included the board of directors, managers and experts of Kayhan Sanat Ghaem Company. In this research, first, the mission statement of Kayhan Sanat Ghaem Company was determined and then analyzed using descriptive statistics and tools such as internal and external factor evaluation matrix, SWOT matrix (SWOT) and quantitative strategic planning matrix (QSPM). In the adaptation and comparison phase, four strategies (offensive, conservative, competitive and defensive) were identified and according to the internal and external matrix, offensive strategies were selected. The selected strategies were identified using the QSPM matrix and the best strategies identified were market and product development strategy and increasing the capacity of diesel and Perkins production lines.