Political propaganda strategies on social media

Social media has become a public space that various messages are spread. Here, political propagandists spread messages for their own purposes to influence public opinion.The situation that has arisen for social media, especially in Iran, has made the future of this space ambiguous in terms of political propaganda exploits. In this study, which was conducted using the Swat method, an attempt was made to identify the strengths and weaknesses of the social media environment for political propaganda purposes, and the opportunities and threats that this new media platform has for political propaganda purposes in an interview with media elites. Identify social media, journalism and public relations.The focus of this research is social media space in Iran. Accordingly, after analyzing the results and using inferential methods with the SPSS program, it was determined that in the future, social media will be the main platform for political advertising, and therefore creating dependence for users on advertising messages will be seriously relevant. Research has shown that facilitating public mobilization is one of the main strengths of social media. The use of deception techniques in both social media and contexts is one of the weaknesses, but it has less effect against many strengths.The results of evaluating the matrix of internal and external factors of the research showed that the best strategy for political propaganda on social media is the Diversity Strategy (WO), so by reducing the weaknesses of the social media platform for political propaganda, the existing opportunities can be maximized.