Analysis of Place Identity in Urban NewAreas Case study: Negin Township City of Isfahan

The purpose of this study is to analyze the spatial identity indicators of Negin neighborhood located in Isfahan. Based on the purpose of the research is applied and based on the nature of the method is descriptive-case and analytical. In data collection, the field method in the form of a questionnaire has been used. In analyzing the data, descriptive statistics and inferential statistics tests such as Pearson correlation tests, regression, one-sample t-test, one-right mean and one-left mean test and independent t-test in SPSS software were used.Findings show that the indicators of sociability, access to services, peace and mental image and sense of belonging that are the spatial identity of the neighborhood in Negin town of Isfahan are in an unfavorable situation. And social influencing factors including age, length of residence and education have not had a great impact on the spatial identity indicators of Negin town. The highest correlation is between the index of sense of spatial belonging and the index of comfort and mental image. In Negin town, access to services and facilities has a direct relationship with comfort index and mental image, and improving the status of comfort index and mental image leads to improving the sense of belonging index.