Observing Influential Variables»At the Industry Level«to Create Value for Parent Knowledge-Based Companies

This research is of a qualitative type, in which managers with experience in the petrochemical industry were interviewed using the snowball sampling method, and the interviews continued until reaching theoretical saturation, which includes 23 interviews. The propositions of this research have been analyzed with the help of foundation data method and using MAXQDA software. Based on the results of the analysis of the information obtained from the experts participating in the research, the monitoring model of the influencing variables in the value creation of parent knowledge-based companies "at the industry level" contains 194 open codes, which are divided into 34 common propositions. Model propositions at this level are divided into 5 main concepts as follow: Competitors are 10 propositions (29%), customers and markets are 8 propositions (24%), suppliers are 4 propositions (11.5%), substitute products and goods are 4 propositions (11.5%), and science and technology are 8 propositions (24%). Therefore, the parent company of the petrochemical industry, as a huge knowledge-based organization in the country, can use this model to identify the influential variables (at the industry level) in order to create more value. Considering possible, probable and preferred futures, the parent company can analyze the obtained information to be taken into consideration by managers and experts for planning and making strategic decisions.