Designing a sports marketing model to advance the economic goals of Iranian Premier League clubs

The purpose of the current research was to design a sports marketing model for the economic development of Iran's Premier League football clubs.

in terms of type, it is of correlation and in terms of purpose, it is applied. The research was conducted in two stages, the first stage was conducted by open interview method, coding of concepts by elites, and then 10 members of the faculty were selected by snowball method, and in the second stage, the statistical population included: 16 members of the CEOs of the clubs and 16 members of the marketing committee of the clubs in the 1997-98 football Premier League and 49 people of sports marketing specialists and academic faculty members of the universities formed, and a total of 81 people were formed using a simple random sampling method and in the field. Due to the limited statistical population, total sampling method was used. In order to collect data, a researcher-made questionnaire with 5 components was used in the fields of sports marketing for the economic development of football clubs, including changes in the management structure, advertising, incentives, professional development and media. The reliability was calculated using Cronbach's alpha test (0.83). For statistical analysis, descriptive statistics and structural equation modeling method were used in SPSS and PLS software.

All found components have a positive and significant impact on economic development, and among the high components, the professional foundation component with 76% correlation and the foundation index for capital with confidence with 4.87 capital had the highest score among the indices.

According to the present results, for the economic development of the clubs, with special attention to the component of professional hospital construction, which is the index of the privatization of the clubs and the entry of the clubs into the stock market and investment with the confidence of the indicators of the new indicators in This is straight. It needs to be done