Communication patterns of political elites in using social networks to guide public opinion

The present age has been named the information age due to use new information technologies. communication technologies have entered all social space , and individual in human societies and his daily life, and knowledge have influenced him cyberspace as a collection of human interaction through computers regardless of space and place. leaders have specific communication patterns to achieve their goal and align public opinion with their ideas, . The present study is descriptiveexploratory in terms of method and is an applied study in terms of purpose and is an analytical study in terms of data analysis. The statistical population in this study is 45 candidates in Ilam . . After collecting information , the results were analyzed . Finally, after testing the hypotheses, the results showed that there is a significant relationship between interactive power, persuasive power, empathy and like-mindedness of social networks and their use to influence public opinion.