Examining the effect of digital lifestyle on social identity (case of study: male and female students of high school in Hamedan city)

The purpose of this research is to investigate the digital lifestyle and its effect on the social identity of male and female high school students in Hamadan city.Study

The research method is applied in terms of objective, correlational in terms of descriptive nature, and survey method in terms of survey method. The statistical population included all secondary school students, male and female, of public and private schools in Hamedan city (11891 people), the sample size was estimated to be 377 people based on Cochran's formula, and they were selected by multi-stage cluster sampling method. In order to collect the data, Safarinia and Roshan's social identity questionnaire (1390) and Mohajeri and Farqani's digital lifestyle questionnaire (1397) were used. The content validity of the questionnaires was confirmed by the opinion of sociological experts. Also, the Cronbach's alpha coefficient for the scales was estimated to be higher than 0.7, which indicated the internal consistency of the items and confirmed the reliability. The data was analyzed using the analysis of variance test using SPSS software.

between the variable components of digital lifestyle (cultural consumption, how to spend free time, patterns of buying and selling, patterns of distance learning and education, body management through media) and social identity among female students and There was a relationship with a high school boy in Hamadan city and this relationship is reversed.