Designing a Model of Success and Failure Factor of Lean Services Modeling Based on Data Base Approach

The purpose of this study was to Identifying and designing a model of pure service Propulsions in sports organizations based on data base approach. The present research is a qualitative study based on a grounded theory approach. The statistical population of the study consisted of professors and experts in sport management and marketing, senior managers of sport and youth departments, sport managers and managers of sport halls in the west of the country. After studying the theoretical foundations, 12 in-depth interviews were simultaneously analyzed and coded. The quality part was done by MAXQDA18 and in a small part by SPSS25 and Amos software. Findings showed that the drivers of success in lean services in western sports organizations consisted of six factors: value chain creation, value determination, value flow identification, perfectionism, process value flow and social value, and proponents of lean service failure. It also consists of seven factors: lack of business model, neglect of customer feedback, high startup time, poor marketing, structural problems, managerial problems and lack of employee engagement. Based on them, paradigm model designed. that sports organizations in the west of the country face certain factors in providing lean services to their customers, and by improving their quality, it is possible to provide the ground for providing lean services.