Analyzing the Optimal Pattern of the Spatial Syntax of the Access Network in Exhibition Stands Based on a Futurology Approach

Problem statement: 

Exhibition spaces are places where organizations, institutions, companies, and individuals provide their audiences with their latest achievements, products, developments, and innovations while also using the same space to make their consumers familiar with the goals their business entities seek. With this objective in place, the main goal of exhibitors joining an exhibition is to increase the number of visits to their booths. By designing the booths based on visitors’ optimal movement and their behavioral patterns, the act of visiting the exhibition booths can be turned into something balanced and purposeful. The arrangement of exhibition booths can result in the identification of indicators that can contribute to the creation, guidance, and prediction of visitors’ movements in and across the planned spaces.

The purpose of the research is to explain the relationship between the body of the space and the movement behavior of users. Explaining the relationship between the body of the space and the user’s movement behavior, which is determined by examining the analytical charts and tables produced by the software. Achieving the optimal pattern of relationships between access indicators, which is to improve the architectural quality of the exhibition space by promoting human communication and interaction.

The qualitative-quantitative method of research was employed in the current paper. In the section on the theoretical foundation, the descriptive-analytical method was used for the data-gathering process with a deep focus on library searching and documentary studies. The results, reviewed by specialists and experts, were based on the comments of the statistical community using the Delphi Method. The content analysis method was used for the quantitative data using Mic Mac, Scenario Wizard Software, and Depth Map. The final result here in this research method is applicable. In terms of nature, it is a combination of simulation and descriptive-analytical methods, and in the final step, logical reasoning was also used.

Based on the analysis of layout patterns and space syntax, the results of the research prove that the optimal movement pattern of the users of the exhibition space is affected by the layout of the exhibition booths, all based on the common linking indicators, access length-depth, and routes in expressing the importance of communication. The checkered pattern (the third pattern and as a balanced design idea) shows the access points—the ones that enjoy spatial openness all due to the construction of blocks and permeability attempting at creating spatial contrast. This area was created to form a central point in this space. The space defined by centrality leads to the formation of peripheral orders and correct interconnectedness.