modeling for development of women's sports businesses in West Azerbaijan Province with a qualitative approach

In this study, a model for the development of women's sports businesses in West Azerbaijan province was designed. Research community of sports management professors and experts in the field of marketing and sports business, experts in the field of women's sports business, managers and experts of the Ministry of Sports and Youth and sports departments, officials of the marketing committee of provincial sports clubs and women active in the field There were sports businesses in the province, among which sampling by snowball method continued until theoretical saturation and with 17 people saturation was achieved. In the present study, semi-structured interviews were used to collect data. To achieve the validity of the research, a combination of criteria of continuous and long-term involvement of researchers, continuous observation, peer review, progressive mentality, participation of participants and the use of multiple information sources were considered by researchers. Also, in order to evaluate the reliability of the research, the method of agreement between the two coders and the researcher coding in a specific time interval was used. The results showed that social factors, belief factors and economic factors as causal factors, managerial factors, facilities and equipment, knowledge and cultural factors as background conditions, financial issues, social issues, cultural issues, motivational factors and deterrents as Interventional conditions were identified. Also, cultural, managerial and economic strategies were identified as strategic factors and increase vitality, increase health, economic development and social development as outcomes.