Factors affecting the acceptance of Islamic banking by customers with a Fuzzy ARAS approach

Islamic banking has grown significantly in recent decades and is known as one of the growing industries in the world. Therefore, the purpose of this study is to identify and prioritize the factors affecting the acceptance of Islamic banking by customers with a fuzzy ARAS approach. The present study is a development-applied research.The statistical population of this study was 15 experts in the field of banking and Islamic economics who were selected by available methods .in the first step with library reviews and evaluation of the findings of previous studies related to the subject, the factors affecting the acceptance or selection of Islamic Bank by customers were examined. In the next step, Shannon entropy technique was used to screen for the identified factors. In order to achieve the weight and importance of the factors, the fuzzy Analytic Hierarchy Process (AHP) technique was used and finally the fuzzy Aras technique was used to prioritize the factors. Findings show that the factors of religion and religious beliefs of the society, compatibility with the values of society and customers and social responsibility of the Islamic banking system are the most important in the acceptance of Islamic banking by customers. Bank reputation and image, comparative advantage over conventional banking system and advertising in accepting Islamic banking by customers were recognized as less important factors.