Investigation of Factors Affecting Bicycle Tourism in Cities A case study of Tehran city

Bicycle tourism is known as one of the branches of tourism that has attracted many fans today. On the other hand, the bicycle as one of the means of urban transportation can provide the possibility of developing cycling tourism as a type of sustainable urban tourism by taking advantage of improved infrastructure and facilities for tourists. The purpose of this research is to identify and prioritize factors affecting bicycle tourism in Tehran. For this purpose, the influence of individual and environment factors related to tourism destination, and factors related to transportation were investigated. In the following, the required information was collected using both library and field methods (using the questionnaire tool) from among the statistical population including tourists and cyclist citizens in Tehran and then gathered data was analyzed using Smart PLS-SPSS software. The results show that among the four main factors, individual factors have the highest impact with the highest average, followed by environmental factors, factors related to tourism destinations, and finally factors related to transportation with the lowest average and impact on the decision to bicycle tourism. Additionally, In the group of environmental factors, the natural environment index has a higher average and is more influential than the other two indices including physical infrastructure environment and cultural environment