Rhetorical Techniques of Persuasion in the Letters of Rashid Al-DinFadlullah (SavanehAl-Afkar-e Rashidi) Subject Areas : Research in Iranian classical literature

One of the subjects of semantic science is the examination of sentences from the perspective of secondary uses. The language user sometimes uses these secondary purposes of words by using rhetorical tricks to penetrate the audience in order to achieve certain goals. In this essay, using the descriptive-analytical and statistical method, the letters of Rashid al-Din under the title “Savaneh Al-afkar-e Rashidi” are examined from this point of view. Therefore, the main question of this research is what rhetorical techniques Rashiduddin used to persuade the audience in order to achieve the main function of his letters, and which rhetorical techniques are the most used as stylistic indicators in Rashiduddin's letters, and its reason what could be?The obtained results indicate that Rashid al-Din used various persuasive processes to influence the audience and persuade him, and the most used rhetorical techniques that can be considered as his stylistic features based on the science of semantics; include: "respecting and honoring audience", "emphasizing words using synonyms" and "expressing feelings and emotions". The use of each of these rhetorical processes as Rashiduddin's most prominent persuasive tricks in his letters is, on the one hand, an emphasis on Rashiduddin's cultured personality, and on the other hand, it shows the choice of rhetorical methods in effective interpersonal communication, confirming his respect to the letter audience. At the same time, Rashiduddin brings the audience with his thoughts through the frequent use of "expression of feeling", he is placed in the horizontal axis with him, and he can align him with his opinion. Therefore, Rashiduddin can be seen as an orator who used various rhetorical persuasive methods to influence the audience and persuade him, which shows Rashiduddin's special persuasive communication ability and shows his oratorical knowledge, which has received less attention in literary research. Meanwhile, it was revealed that Rashiduddin used different persuasive methods according to the personality of each audience group.