Ways to advertise chastity and veil in cyber space and prioritize them with a managerial approach in North Khorasan province

Chastity and veil is a beam of divine creation whose existential philosophy is to preserve the material and spiritual status of men and women and to underpin their growth and perfection to the highest level of humanity. With the rapid development of new technologies and multiple and diverse communication networks, new challenges have been posed to the chastity and veil. On the one hand, the weak awareness of the audience of these networks and their misuse of these tools has made them vulnerable to chastity and veil and on the other hand, the lack of awareness of the chastity and veil hub authorities on the fundamentals of cyberspace and its potentials, the old-fashioned and generally ineffective methods have limited access. The purpose of this study was to identify the strategies of advertising in cyberspace with managerial approach and to use qualitative and quantitative methods to identify and rank them. The results of this study indicated that chastity and veil advertising strategies in cyberspace can be classified into three categories of audience-oriented, ad-based and structure-based strategies. The results of the TOPSIS model also indicated that among the areas mentioned above, audience engineering strategies, lifestyle promotion, and coordination among superior organizations were the highest priority, respectively. Finally, it seems that by formulating a strategic plan for propaganda and providing this program with the necessary operational guarantees, an effective step can be taken to effectively promote this issue in cyberspace and to provide the opportunity to integrate relevant potentials in this field.