Identification and effectiveness of factors affecting the marketing of tourism industry organizations

In the current competitive world and attracting applicants for travel destinations and their satisfaction, introducing the organization's identity, how to produce products and services, offer and distribute, the price of each product or service unit, and adjusting any changes in the marketing mix elements is the responsibility of the marketing approach. In the marketing approach, there are factors that can be used to operationalize the marketing implementation process and increase the amount of customer attraction, satisfaction, and as a result, their loyalty. Traditional marketing, whose slogan was more sales, has become obsolete, and in modern marketing, the goal is to satisfy customers and, on the other hand, to improve the quality of production and services to satisfy and please the applicants and encourage them to continue using the products and services of organizations. Organizations without a marketing and advertising unit cannot achieve much success and attract their customers through non-scientific marketing methods; that this process will not be stable and will lead to the drop of applicants. The life cycle of a product or service is through the durability and loyalty of customers and the attraction of new customers and applicants. Marketing and its agents can play an effective role in increasing and attracting customers. This article has been written in a descriptive way using library sources, scientific and research articles and the opinions of experts and specialists in this industry and the researcher's own experience.