Sociological Analysis of Environmental Behavior of Tourists in Coastal cities of Mazandaran

This study has investigated the environmental behavior of tourists in the coastal cities of Mazandaran province. For this purpose, the theory of environmental culture of Georges Tomé and Bourdieu's cultural capital have been applied as the theoretical framework. The statistical population are tourists from the coastal cities of Mazandaran. The sampling method is a multi-stage cluster and the sample size is 400 according to Cochran's formula. The tool for data collection is a researcher-made questionnaire. The method of data analysis is Pearson's correlation coefficient, path analysis and regression analysis using SPSS software. Face validity was used to measure validity and the variable reliability of environmental behaviors was 0.851, which is very high and its items were able to have the necessary internal consistency. The test results show that the average of environmental behavior patterns among people is high and its average is 4.05 out of 5. About 10.3 percent of their environmental behavior is low, 9.7 percent is medium, and about 80 percent is high. There is a significant positive and direct relationship between the amount of urban participation, cultural capital and environmental awareness with environmental behavior. Independent variables explain and predict 35.6 percent of the variance and changes in environmental behavior. The result is that in order to strengthen, promote and develop responsible behaviors towards the environment, it is necessary to raise the level of cultural capital, expand environmental awareness and increase urban participation among tourists.