Analysis of the Impact of Cultural Components on the Development of Creative Urban Tourism in the Historical Textures the Case Study A Tabriz Historical Bazaar

With the emergence of the creative tourism paradigm, the knowledge-raising tourism system invites tourists to visit and interact with societies' living and unique cultures instead of just visiting tangible assets in museums and ancient works. In this paradigm, tourists engage all their five senses in creating their unique experience and upgrade their relationship with the local people from the level of buyer and seller to the relationship of student and teacher. In this research, the role of cultural components in the development of creative tourism of the city in the historical texture of the city and, among this, the historical bazaar of Tabriz city should be investigated. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research included tourists entering Tabriz city in 2021, and the sample size was estimated to be 384 people using Cochran's formula. The validity of the research tool was calculated using the confirmatory factor analysis model, and its reliability was calculated using Cronbach's alpha. Data analysis was done using SPSS and AMOS software with descriptive statistics and structural equation modeling. The findings showed that cultural components, i.e., distance from low power, development of handicrafts and cultural relations, collectivism, and avoidance of uncertainty, have a positive and significant effect on the development of urban creative tourism. Among the identified components, the uncertainty avoidance component, with a path coefficient of 0.52, had the greatest impact on the development of urban creative tourism.