Analyzing the perception of "Generation Alpha" about future jobs and its implications

Gen Alpha, as the most materially endowed generation ever, have completely different beliefs and expectations due to their varied lived experiences and emerging trends in society. Born between 2010 and 2024, this is known as the youngest generation. In the near future, they will enter the workplace and create a different world, and therefore it is necessary to know their characteristics and perceptions of future jobs and workplaces. In this regard, the aim of this research is to examine the job concept from the perspective of Gen Alpha, which can be a useful source for managerial decisions in various fields, including educational institutions, as well as human resource management and organizational culture in the future. The research data was collected using the WDST (write, draw, show and tell) method and finally analyzed using the thematic analysis. The results showed that Gen Alpha have personality and behavioral characteristics such as creativity, adherence to human and moral values, transsexual perspective, adventure, leadership and a strong connection with technology. This generation has little desire for fixed salary jobs and will be more inclined towards entrepreneurship, leading to work teams and technology-related professions such as metaverse, robotics and artificial intelligence. Here, its implications for educational institutions and future work environments are discussed and strategies are proposed.