Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat)

Message:
Article Type:
Case Study (دارای رتبه معتبر)
Abstract:

This research examines the impact of structure and cultural awareness on strategic performance with the mediating role of competitive intelligence. Research is an applied purpose and in terms of how descriptive information is collected. Research data is collected through the five -choice Likert questions in the research questionnaire. The research society is used by Sepah Khorramabad Bank of Cochran for a limited community, with the total statistical population of over 1500 to calculate the sample size required for research using Cochran formula at a confidence level of 5 % to 306 people. The sample studied was collected in an accessible method. Research results showed that bank structure variables on strategic performance with the mediating role of planning (0.405) cultural awareness on strategic performance with the mediating role of planning (0.360) On strategic performance with the mediating role of analysis and study (0.421) cultural awareness on strategic performance with the mediating role of analysis and analysis (0.081) Analysis (0.924) Cultural awareness on strategic performance (0.080 ) Bank Structure on Strategic Performance with Communication Mediation Role (0.429) Cultural Consciousness on Strategic Performance with Communication Mediation (0.130) Bank Structure on Planning (0.405) Cultural Awareness on Planning (0.359) Structure Bank on Analysis and Review (0.177) Cultural Awareness on Analysis and Review (0.226) Bank Structure on Information Collection (0.149) Cultural Awareness on Information Collection (0.099) Bank Structure on Communication (566/ 0) Cultural awareness on communication (0.171) Planning on Strategic Performance (0.541) Analysis of Strategic Performance (0.357) Information Collect Information on Strategic Performance (0.804) Communication on Strategic Performance (758/ 0) in sh Tehran Bank of Tehran has a significant impact.

Language:
Persian
Published:
Journal of Intelligent Marketing Management, Volume:4 Issue: 2, 2023
Pages:
119 to 139
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