Analyzing the Intuitive Approach of the Letterism Movement and The Role of This Movement on Graphic Designers After 1960 (Case Study of The Works of David Carson and Paula Sher)

The following article studies the letterism movement and the impact of its intuitive approach on graphic works after 1960. In this regard, after examining the socio-political background of the formation of letterism, by studying examples of the works of graphic designers, it has been discussed how to use written letters in their works. This article aims to explain the intuitive approach in the letterism movement and along that the influence of this movement on the works of graphic designers after 1960, and the question is how to explain the influence of certain religious tendencies on the letterism movement? And what role has this movement played in the practical developments of writing in the works of graphic designers after 1960? The current research is of qualitative type and was formed by descriptive-analytical method. Data collection was done by using reliable library and internet sources and observation of the works, and the samples studied in this research were selected from the works of David Carson and Paula-Sher. The result of the research is that the visual rules and characteristics of the letterism movement, influenced by the intuitive and kabbalistic-Jewish tendencies of Isidore Isobani, its founder, lead to a special treatment with written letters, including the use of different materials, the use of letters And written signs in the coexistence of visual elements, creating a new philosophy of using letters to convey meaning and introducing hypergraphy to the visual world, which had a significant impact on the works of graphic designers after 1960.