Ethnographic study of women's feelings of luxury consumption culture(case of study: young women of Mashhad city)

Surveys and researchs show that the consumption of luxury goods and services by women in our country is increasing, and for this reason, it can be said that it is an effective phenomenon on the emotional sphere of social activists. Some researches have stated that the consumption of luxury goods It is very effective in the feeling of identity or even turning sadness into happiness, and the social processes of this change of feelings is the goal pursued by this research. Considering that consumption is basically something that appears more for women; The current research was conducted on women. Over time, the definition of emotions has moved away from psychology and found a definition belonging to social sciences, and in the theories of social sciences, emotions are expressed as follows: a physical reaction to social conditions that exist in a space. Symbolic interaction occurs. The emergence of emotion in humans is influenced by social conditions and it is at two levels, micro and macro. At the micro level of a person, feelings do not occur until they are in interaction with someone. acquires a social aspect; The researcher is not looking to study this field, he is looking to study the feeling that arises at micro and macro levels for an activist as a result of this type of consumption.The emergence of emotion in humans is influenced by social conditions and it is at two levels, micro and macro. At the micro level of a person, feelings do not occur until they are in interaction with someone. acquires a social aspect; The researcher is not looking to study this field, he is looking to study the feeling that arises at micro and macro levels for an activist as a result of this type of consumption. h h h h h