Influence of competition intensity on the performance components of the organization in the metal industry

The purpose of this study was to investigate the effect of competition intensity on the performance components of the organization (investment and financial dimension, customer, internal process and learning) in the metal industry. The research method is descriptive-survey and is applied in terms of purpose. From 230 senior managers in the field of metal industry in East Azerbaijan province, using Cochran's formula, a sample of 144 people was randomly taken from this community. The research tool was a questionnaire and in order to check the validity and reliability of the questionnaire, in content validity by asking experts and in assessing the validity of the structure, factor analysis of research variables was used. Cronback alpha for all questionnaire questions was 0.902, which confirms the high reliability of the questionnaire. Kolmogorovw-Smirnov test was used to distribute the data and the results showed that all factors in the sample followed the normal distribution. To analyze the hypotheses, regression test was used and SPSS software was used to analyze and process the research data. According to the research findings, the intensity of competition affects the financial dimension, customer dimension, internal processes dimension and the organization's learning processes dimension. The results of regression tables showed that the intensity of competition has the greatest impact on the customer dimension of the organization.