Explaining the role of excitement on women's shopping experience by examining the motivation of shopping with a partner

For success in retail marketing, it is important and necessary to study in the field of purchase with companion and purchase motivation as drivers of perceived excitement and perceived experience. Because knowing the demographics and personality traits of customers provides useful information to understand customer needs and buying habits, so that appropriate policies can be provided to better meet customer needs and desires. Therefore, the main goal of the current research is to investigate the role of excitement on women's shopping experience by examining the motivation to buy with a partner. This research is applied in terms of purpose, descriptive-survey in terms of data collection, correlational in terms of execution and with causal approach. The statistical population of this research is made up of female customers of Koroosh, Arg and Palladium shopping centers, out of 460 distributed questionnaires, 430 healthy questionnaires were collected from the customers. In this research, non-random (non-probability) quota sampling method was used to reach the members of the society. Questionnaire was also used as a data collection tool, and after data collection, data analysis was done with the help of "S. P. S. S." And "Imus" was done. Finally, the analysis of the data showed that the purchase companion has an effect on the excitement (positive and negative) and the customer's shopping experience,