The Analysis of the Effect Factors on Development of Creative City Case Study: Shiraz

The idea of creative city enabled the innovative thinking and improve the identity of cities in spite of the increasing competition for talents , investment and reidentification . the creative cities are enumerated as a center of innovation , creativity and transformation of idea into wealth . the economy of creative cities depends on culture and handicraft . The purpose of the present study is to identify and prioritize the effective factors in developing SHIRAZ as a creative city . Based on the hypothesis , the ecological and sociocultural factors , ecotourism and organizational factors are very important . This study is done based on a descriptive- analytic design and implemented a questionnaire and library techniques . To analyze the data , SPSS was employed person chi-square , regression analysis and factor analysis were taken into account . To prioritize the factors AHP model was used . The result showed a significant relationship between the pour mentioned factors and the development of creative city . Based on the factors analysis , the economical factors were the first , sociocultural factors were the third and fourth important ones . The AHP results showed that the economical factors were the most important ones and Hafez and Sa’adi zones were the best places . Some strategies such as designing and performing the cultural elements in public spaces and historical zones are suggested to develop a creative city .