Prioritizing the criteria of Iranian cultural-economic interactions with emphasis on the role of the World Biennial of Art and Economy

This study was developed with the aim of prioritizing cultural criteria of social approval and respect among the citizens of Quchan with a grounded strategy. Ten citizens of Quchan were selected by theoretical sampling method using snowball technique. The data collection tool was semi-structured interview and the measurement tool was statistical software maxqda 1.18. First, the most important criteria of social respect and approval were determined and then prioritized. In this regard, the criteria of "morality, honesty, money, justice and pretense" are among the criteria with the priority of social respect and "family, money. "Wealthy, honesty, benevolence, morality and mutual respect" were among the priorities of approval, respectively. In selective coding, the main phenomenon or category was "social respect and approval, in order to ensure individual benefit regardless of existing ideals." In the final model, 406 open source, 88 categories (1) and 11 categories (2) and 6 categories (3) as conditions (causal, contextual and intervention, strategic, consequential and main phenomenon) are among those surrounding the exploratory phenomenon. Was obtained. The results showed that the culture of Quchani citizens is semi-traditional and is in transition to modern society, and still the original indigenous criteria are considered as priorities of respect and social approval effective in social relations.