The Analysis of Effective Environmental Factors on Rural People's Knowledge and Awareness in Cooperation Sector- Case Study: Semnan Province

Studies show that classical approach of rural’s extension and informatics about cooperation sector has structural difficulties because it hasn’t any correspondence with geographical and environmental factors. The main question about reconstructing and representing the optimal pattern planning for informing and extending of cooperation sector, specially for rural communities is "What are the effective environmental factors to level of peasant's knowledge and awareness and what effects have on level of peasant's knowledge and awareness in cooperation sector." The presenting article investigates some of the most important and effective environmental factors on peasant's knowledge and awareness in cooperation sector, and below results attained:The statistical analysis and testing the hypotheses demonstrate that; - There is a significant relationship with the probability of 1% between the level of knowledge and awareness of peasant's about cooperatives and the location of rural settlements i. e. plain, mountainous, Mountainside villages (sig =. 000); - There is no a significant relationship between the level of knowledge and awareness of peasant's about cooperatives and their rural settlement type (linear and non - linear concentrated settlement) (sig =. 081); - There is a significant relationship with the probability of 1% between the level of knowledge and awareness of peasant's about cooperatives and the rural settlement which are located near and away from the main roads (sig =. 001); - There is a positive correlation with the probability of 1% between the amount of rural population and level of knowledge and awareness of peasant's about cooperatives (P =. 201); - There is no relationship between the quality of soil and level of knowledge and awareness of peasant's about cooperatives; - There is a positive correlation with the probability of 1% between the quality of agricultural water supplies and level of knowledge and awareness of peasant's about cooperatives (P =. 215); - There is no relationship between the amounts of annual precipitation of rural settlements and level of knowledge and awareness of peasant's about cooperatives. Our studies show that in providing the optimal rural extensional and informatics’planning patterns, notices to the following principles are necessary: The principles of bilateral information flow; adaptation with the geographical and environmental conditions; using the potential of the local institutes in rural extensional-informatics action plans; public coverage "to know is everyone’s right"; and final principle is environmental sustainability.