Ten Mistakes on the Impacts of Media'

The present article is the result of several studies and commentaries on the effects of media. The author tries to find an answer to the following question: "Despite tens of years of research and hundreds of studies, why the relationship between people's usage of the mass media and the behaviors (especially regarding violence and the audience's violent behaviors) resulting from it has remained obscure?" The author, assuming that the research on the impact of media has adopted, without doubt, a wrong approach, explains ten fundamental flaws in the approach towards the "impact of media."