The Role of Media in Promoting Social Confidence

The present article is based on a study carried out in IRIB Research Center in 2007. The study aimed to assess social confidence among individuals in the society. The research findings indicate that social confidence among individuals is more connected to macro-level factors than micro-level ones. Individuals’ evaluation of the society is the most important factor affecting their level of social confidence. In other words, the more stable and normative the society seems to individuals, and the more honestly the institutions treat them, and the more they are assured that their trampled rights are restored, then, the more will be their level of social confidence.Audio and visual messages conveyed by mass media have to do with social confidence in a number of different manners such as: promoting the culture of law-abidingness and norm observance, stating the benefits of group work, promoting religious culture etc.