Achieveing Organizational Excellence Through Organizational Culture Reinforcement

Today، In order to create motivation and desirable behavior in employees، to obtain organizational goals، to increase human resources productivity and finally to achieve organizational excellence، top managers of organizations apply new and effective strategies. One of these strategies to achieve organizational excellence is creating desirable corporate culture. This research has been conducted to identify the path to reach organizational excellence by creating corporate culture according to the standards and criteria of organizational excellence. The result of the so-called research is this paper in which researchers found twenty models and components of corporate culture and based on the Industry، organizational goals and EFQM model developed a model called «The Eskimo model of Culture-Excellence». The method of the research is survey and field study and the questionnaires were distributed among 116 managers and employees. To assess the reliability of questionnaires، Cronbach alpha was measured to be 95% in the ideal situation and 0/97 in the current situation. Systematic sampling was done and in the pre-test stage 45 questionnaires were distributed. A comparison between the current and the ideal corporate culture based on the views of managers and employees was done and finally it has been concluded that corporate culture is the main factor to facilitate corporate excellence and success in order to achieve organizational effectiveness. The contribution of this paper is that it proposes a localized –applicable model of corporate excellence through reinforcing corporate culture.