Determining Target Market of Iran's Pistachio and Date Export Using Export Demand Model and Screening Method

The general objective of this paper is to recognize factors affecting the target market of Iran's pistachio and date export. For this purpose, the target market of pistachio and date export(with use screening method), effective factors on export demand of pistachioand date, and elasticity coefficient of export demand of pistachio and date were all analyzed during 1971-2007. According to the results, Non-Asian countries with highincome are suitable markets for exporting Iranian date. Also, Asian and Non-Asian countries with high income are suitable markets for exporting pistachio of Iran in long run. Increasing the date price must be stopped to assist promotion of hygienic level and packing export date. Increasing pistachio price with regard to the appearance of newexporters is hazardous. Generally, according to findings, suitable markets for exporting Iranian date are proposed France, United Kingdom, Germany, Morocco, United State of America, Italy, Spain, Canada, Russia, Georgia, Switzerland, Netherlands, Australia andBelgium, and suitable markets for exporting Iranian pistachio in long run are Luxemburg, Hong Kong, Germany, Spain, Italy, Netherlands, France, Russia, Jordan, India, Syria, Slovakia, Palestine, United Kingdom, Cyprus, Ukraine, Slovenia, Belgium, Latvia and Armeniarespectively.