The Presentation of a Quantitative Model for Auditing the Conformity of Production and Marketing Strategies

The continuation of profitable and successful life of any organization depends on the existence of integrity in the performance of its subsystems and departments towards the strategic goals. Lack of strategic conformity in the output of different departments in a long term period halts an organization achieve a sustainable competitive position. Marketing and production departments are the key departments whose strategic conformity guarantees the organization's progress and excellence. In this paper we try to present a quantitative model based on "creating value for customers criteria" and "key performance criteria" and related variables to evaluate the conformity of marketing and production strategies. In the end of this paper we present a method for goal setting of this conformity with the use of goal programming technique.