People's perspectives and expectations on preparedness against earthquake: Tehran case study

The present study aimed at identifying the methods and appropriate strategies for public awareness and education on preparedness in earthquakes in Tehran metropolis. This was a cross-sectional study. The study was a door-to-door survey of the 22 municipal districts in Tehran and involved a total of 1211 subjects aged 15 and above. People were asked about different methods of public information and education, as well as the types of information needed for earthquake preparedness. The important issues indicated by respondents were supervision on building construction and strengthening of buildings as well as public education. The educational tools and media that were proposed by the respondents included television, radio, posters, educational classes, newspapers and instructional pamphlets regarding earthquakes, video films and internet, respectively. The study has also shown that with the assumption of earthquake occurrence in Tehran, the most important sources for getting immediate information were the general public and TV. 70% of the respondents believed that in case of earthquake prediction, people should be informed by the media. The study findings revealed that information dissemination alone can not result in changing people’s perspectives and behaviors. Appropriate methods are needed along with increasing people’s understanding and raising their awareness on the earthquake damage in order to encourage them to learn and implement preventive measures. The paper also indicated that mass media have important role in public education and providing people with adequate information about disasters.