Link and Content Analysis: a Case Study of National Archives Websites

The present study aims to analyze the content characteristics as well as the links of national archives websites of the world. The population of the study includes all the national archives websites of the world which were retrieved on September 2009. The different links of the websites were extracted using link analysis method and the YAHOO directory, while content characteristics of the websites were extracted using the content analysis method. The results show that national archives websites of Australia, Spain and Slovenia have the highest visibility. The results of the content characteristics analysis of these websites reveal that the "NEWS", "search" and "contact with us" with the frequency of 70 (5.287%) have the highest frequency and the national archives websites of USA, England, and Scotland holding 70, 66 and 55 characteristics have the highest content characteristics, respectively. Further, the results indicate that the significance correlation exists between visibility of the websites and language and age at =.05 level, while the number of content characteristics and visibility has significant correlation at =.05 level.