The Mystery of Permanency in the Message of Ashura: A Communicative Analysis of Infallible Imam's Conduct

Wisdom, imitation, and protection of the Prophet’s Household’s conduct for permanency and transmission of the message of Ashura for the future will be a communal duty.A new and better understanding of this important issue will be achieved through a branch of social science i.e. the knowledge of communication technology and its methods.In this writing, after a review of the Prophet’s Household’s conduct and the issues around it, to better understand the reasons of Prophet’s Household’s success in preserving the message of Ashura and its transmission, which provides the basic needs of addressees, the famous model of Heidegger’s triangle was utilized and the methods of Infallible Imams were mentioned e.g. the focus on emotional dimension of human being, the use of great encouragement and the rule of repetition and practice to reach the goal of permanency, transmission, and protection of the message of Ashura.