The Study of Affecting Indicators in Urban Identity

City is the greatest symbol of human civilization that human built that for its security and comfort. City is not just a settlement, but it is a place in which spirit of society is blown and takes identity from that. Urban identity is the identity of a group that finds meaning by objective emergence in body and concept of the city and leads citizens toward urbanization via creating recall of common memories in citizens, belongingness and dependence. Although, the city's identity is depending on culture of its citizens, it influences the process of citizenship creation and may cause to composition of relative criteria with cooperation and judgment of residents and viewers. Since "identity" is a complex of attributes and specifications that cause "distinguish" of an individual or society from other people and societies; the city is also characterized and becomes independent following this criterion. The issue of identity in general and urban identity in particular is among issues being important due to its role in cognition of individuals, things, societies and places. Despite importance of this case in recent periods, the crisis of urban identity is worryingly felt; because in the past, cities and urban spaces have been having independence, character and a specific identity. While what is formed in public minds is nothing but a complex of tall buildings, streets, offices and parks that as a result of that sense of belonging to these spaces becomes low and lower. In fact, it should be said that in contemporary period and especially in recent years building for construction not for living has not left any space for considering important and deep issues like identity in urbanization and architecture. Urban planners and managers are seriously trying to supervise human-made body of the city by composing regulations and on the other hand, the citizens who are following culture and cultural elements of their society are insisting to lead the city's body based on their understanding of urban identity. This issue has created major problems in process of formation of citie's body and practically has created large voids in existing situation from the "Utopia". Today, due to lack of necessary educations and non-thought following of western approaches and modern patterns, many cities are forming and developing against original identity of Iranian city. Beyond this, urban spaces and especially historical urban spaces have great importance due to their role in formation of mental image and cognitive plan of cities in giving identity to them. At the present paper, effective indicatives on urban and neighboring identity in Jolfa neighborhood, located in district 5 of Isfahan Municipality that its formation goes back to Safavi era is introduced. These indicatives are studied in different environmental, social, economic, physical and spatial dimensions and their effects on formation and sustainability of the identity of this neighborhood were analyzed. Information gathering and analysis done in this regard has been based on case study and adjustment researches. At the end strategies are provided along with more promotion of these indicatives in this neighborhood.