Survey of customer domination culture from viewpoint of nurses academic Zabol of university medical sciences hospitals in 1388

The prosperity of any organization depends on the selection of the people carrying out important tasks. Since nurses are the largest professional group in medical and health organizationsusing their knowledge and skills for delivering services to the patients، the present research assumed itnecessary to design a study aimed at assessing the degree of client – orientation among nurses so that the nurses motivation could be determined and promoted، resulting in the hospital efficiency and productivity. This is a descriptive analytical cross-sectional study. The research universe includes all the Zabol educational hospital nurses. The data were collected by questionnaires the stability and reliability of which was tested before. Sampling method used was census sampling. The collected data were analyzed by the SPSS software and chi square. The findings showed that of the demographic variables، the nurses average age was 29. 65+/- 5. 954، 22% (32 nurses) were men and 78% (117) were women. Of the studied variables the averageemphasis on patient and his or her demands was 23. 146+/-3. 977 indicating most of the nurses had a good emphasis on patients (63. 3%) and the average nurses ability in dealing with the patients complaints was 31. 786+/-5. 82، showing most of the nurses had desirable skills in this regard. There was no significant difference between the focus on the patient and his or her demands and the nurses demographic factors but there was a significant difference between the nurses working duration and their ability in dealing with the patients complaints (p<. 05). Based on the findings in order to promote the nurses skills in dealing with patients complaints it is necessary to provide the nurses with educational means and facilities.