Effect of Entrepreneurial Strategies on Successful Performance of Assistant Small and Medium Enterprises in Fars Province

The main purpose of this study was to identify and analysis of entrepreneurial strategies affecting the performance of agricultural small and medium enterprises (SMEs). The statistical population included 1250 agricultural entrepreneurs in the SMEs in Fars province; by utilizing Cochrane’s formula 138 people were randomly selected. Descriptive and correlation results obtained from processing data by LISREL and SPSS software and also exploratory and confirmatory factor analysis methods, path analysis and structural equation models were studied. Result showed significant correlations between the components of SMEs successful performance and entrepreneurial strategies are there. On the other hand, based on our results, entrepreneurial strategies awareness, entrepreneurial strategies making and SMEs performance have shown positive and significant direct and indirect impacts on the successful performance of agricultural SMEs. These three factors explained 66.84 percent of the total variance. Finally, by applying structural equation modeling, the proposed model of successful performance of agricultural SMEs with appropriate path coefficients has been fitted.