Examining the Elements of Electronic Readiness Measurement Model in Iran's SMEs: The Case of Food Industry

Small and medium enterprises (SMEs) are crucial in any national economy, especially in the developing country. Appearance of web- based trade creates significant opportunities to SMEs in which removes the limitations of customer expectation fulfillment, speed and capability of price comparison. The purpose of current study is to identify influential factors in increasing e- Readiness of the Iran’s SMEs using electronic commerce. Hence, a questionnaire method is used to collect empirical data on the food industry’s SMEs. To do this, we first develop an analytical model based on the literature and then proposed ten hypotheses. The results indicate that of 10 hypotheses, two hypotheses are rejected while the rest of which are supported. According to the findings, the Iran's SMEs have faced with a lack of sufficient infrastructures provided by the government to properly use e-Commerce.