A Quantitative Assessment of the Effective Components on the Rate of Shopping Tourism Satisfaction (Case Study: Tourists Visiting the Border Bazzar of Javanrood

Shopping is now among the most important motivations for travelling. Shopping from border bazzars, due to the low price and variety of goods, accounts for a large part of the tourists’ expenditure, and, in return, the related generated revenues can bring about prosperity for the border areas. Undoubtedly, attempts to raise the level of satisfaction with the components affecting tourism shopping would pave the grounds for the return of tourists. The city of Javanrood with its border bazzar has become one of the most tourist attractant centers of Iran due to its proximity to the centers of Kermanshah and Kurdistan provinces and to unrivaled tourist attractions such as Quri Qaleh cave and Rawansar fountain, also having virgin nature and diverse climatic conditions, and finally diverse and cheap imported goods as well. This paper, in terms of the purpose, is an applied research, and from the viewpoint of the nature and the methodology, is a combined research (survey and descriptive-analytic one).Also, targeted sampling method from the available samples has been employed in this research. The research tools included questionnaires, one sample T-test, post hoc LSD and one-way variance analysis. Also Spss was used for data analysis.The statistical population included all tourists visiting Javanrood border bazzar for shopping in the spring of 2016.The results of the research also suggests that reducing barriers to tourism and providing establishment and infrastructure facilities; introducing tourist attractions, especially the border bazzar of the city can, in addition to help the related area exit from the economic isolation, provide the basic grounds for the comprehensive development and economic progress.