Study of Tourism Industry in Urban Planning with Priority of Medical Tourism in Iran

Urban planning is important in any industry, especially the tourism industry. Health tourism is a fast growing industry and includes two medical and health tourism industries, and global statistics show the profound effects of this type of tourism in the economies of the countries, especially in developing countries. The need for better care has increased significantly in recent years. In addition, increasing the cost of health care and ... in countries like the United States and most European countries, many patients have been forced to seek medical treatment abroad, which has created demand for medical tourism. This study will help to better understand medical tourism and the reasons for the emergence of this type of tourism and the factors affecting the decision of the decision of medical tourists are considered. This research is based on library and e-library resources and the study of various scientific journals, reports, books and articles, and a review of medical rehabilitation and factors affecting the decision of medical tourists. In order to advance in this industry and to benefit from its positive economic effects, it should be familiarized with medical tourism and factors affecting the decision of medical tourists, and then considered in planning. The results indicate a strong link between the demand for medical tourist’s decisions and the factors such as price, quality of service, availability and timeliness, and non-life insurance policies. Considering the special boom in medical tourism in recent years, the country of Iran is considered one of the most important areas of the world in the field of health tourism, especially medicine, due to its specialized medical facilities and tourist attractions. And with proper planning, we can improve the health and medical tourism in Iran. In the end, the most important four strategic factors based on the SWOT model are introduced and based on which decisions can be made to improve the provision of medical tourism services in Iran.