The Impact of English Speaking Proficiency of Hotel's Staff on Attacting Tourists in Qeshm Island

The hotel industry in Qeshm Island is rapidly expanding. An important factor in the hotel industry is the human resource. Tourists do not visit a place just for the facilities and attractions; they want to be treated respectfully and that is why a good command of the English language is always regarded as an asset for the personnel in the tourism industry. This study worked on the impact of one of the English speaking proficiency of staff in hotels on attracting tourist in Qeshm Island. In order to do so, data was collected from 25 foreign tourists in Marina, Alvand, Olympic Hotels, regarding their expectations and perceptions of the language proficiency of the hotels’ staff when facing them. The results indicated the importance of the ‘English speaking proficiency ‘in relation to the tourism industry. this skill is more expected from those who often come into the direct face-to-face contact with hotel guests such as the reception staff and it is the case for the hotel director as well. In addition ,the result showed that those people who could speak English better succeeded in attraction more tourists coming and with those who were poor in speaking English.