دو ماهنامه بررسی های بازرگانی
سال پانزدهم شماره 84 (امرداد و شهریور 1396)

In recent decades, companies are looking for more opportunities in global markets. Therefore, companies need to perceive consumers’ evaluation on foreign products. Country of origin image is an important factor which influences consumers’ perception on foreign products and their purchase intention. Therefore, present study is conducted to investigate the impact of country of origin image on food consumers’ purchase intention. This Research investigates the impact of country of origin image on purchase intention by two perceived quality and attitude variables Using a Conceptual Model. In terms of purpose, present research is an applied one while in terms of methodology, it is a SEM-based descriptive – correlation study. Research population consists of all Iraqi people who have consumed Iranian food products at least one time. By Morgan Table and a simple sampling method, 386 persons were selected as research sample. Research instrument is a questionnaire that its structural validity, content and combined reliability are all supported. Likewise, by using path analysis, research hypotheses were tested. Research findings indicate that country of origin image, attitude toward products and perceived quality influence on consumers’ purchase intention. Of these three variables, the impact of perceived quality on Iraqi consumers’ purchase intention is higher than other variables. Also, the findings suggest that country of origin image impact on Iraqi consumers’ purchase intention to buy Iranian products, both directly and indirectly through two variables namely attitude toward Iranian product and perceived quality of the products. Indirect impact (0.345) is stronger than direct one

Nowadays competitive markets and development of managerial concepts force companies to better design and manage their supply chains. Supply chain management emphasizes on integration of supply chain Components. It is not possible to individually consider supply chain Components’ decisions for improving the supply chain performance. Since the key role of location-routing factor is obvious, the integration of these Components results in an efficient and effective supply chain. This research studies the design of perishable food supply chain with the risk of disorder which includes facility location, assign of flows between facilities, and routing decisions. In this research, the perishable food is distributed from the suppliers to the distribution centers and from the distribution centers to the demand centers. The aim of this study is to present a fuzzy model for locating distribution centers and routing vehicles from suppliers to demand centers. The presented model is solved by LP-metric method and GAMS software. The results of this research reveal that increasing costs decreases shortage and vice versa. Also, cost increase yields more cover percentage and all zones can be covered by maximum costs.

Today, delivering the best performance has become the most important concern of production company executives, and they are trying to achieve superior performance by utilizing various techniques. One of the requirements of a manufacturing company is the adoption of a kind of supply chain strategy called “agile supply chain strategy”. The aim of the present study is to Study the impacts of agile strategies on improvement of corporate performance (case study: shiraz city). The present research, the purpose of the application in terms of and descriptive-analytical research method using questionnaires and survey data has been collected. The population of the study are managers and experts food and beverage company city is shiraz and simple random sampling method used and accepted 178 samples were collected. Data were analyzed using structural equation modeling in Lisrel. In order to test the hypothesis to determine the extent and severity of agile supply chain strategies to improve the performance of manufacturing firms, structural equation modeling was used. Our Findings show that the application and implementation of agile supply chain strategies improves the performance of manufacturing firms. Companies using agile strategy can meet the consumption needs of the members’ ability Supply chain to respond by managing the flow of goods, information or any other resource such as energy or humans between the place of production or the place of inventory up to the point of consumption or the point needed to.

In the present situation of Iran, the development of non-oil exports is one of the most important political and economical issues that is of particular importance not only in terms of its value but also in terms of creating employment within the country. It is clear that a vast country like Iran, rich in natural resources, should be able to play a major role in the production and export of non-oil products in the world. One of these resources is a significant amount of ornamental stones. Iran is rich in terms of variety of colors, variety of stones, resistances, etc.
However, despite its rich rock resources, it has not been able to achieve a desirable position in exporting this product to the world. According to the necessity of the subject, this research was conducted to investigate the key factors of the success of Iran’s decorative stones export Carried Out. The research is an applied target and uses descriptive survey method. An interview with the experts was and a questionnaire were used to collect the data. The statistical population of the study consists of decorative stones exporting companies in Tehran province. Since this research was carried out using the AHP method which is based on expert opinion, the sample size was calculated using the information of the Iranian Rock Association (28 companies),of which was finally answered to 21 Filled the questionnaires. Data analysis was performed using the AHP hierarchical process analysis method. First, using extensive library studies and examining multiple models in identifying key success factors and factors affecting export performance, the key factors of export success are generally identified, and ultimately through comprehensive interviews, based on the Stevean and colleagues’ model. With a number of industry experts, 22 key factors were identified and then a questionnaire based on paired matrix matrices was designed. After collecting questionnaires, factors were prioritized using the AHP method. Based on the research findings, the factors of manager’s perception of exports, the international experience of the director, the recognition of the director of international trade, the mastery of the foreign language manager, the proper production factors, the skilled manpower in production and exports, the barriers to trade, the political-legal environment, The demand for foreign markets and the banking system and the economic environment were ranked first to tenth Based on Their Priority respectively

Today, one of the Challenges of the Qom Handwoven Carpet Cluster is supplying materials. Since most of the materials used by Qom carpet manufacturers are imported, and manufacturers buy silk through intermediaries and with a higher price, manufacturers need to supply materials at a lower cost and in better quality and it need to research. The most important goals of this research are Presenting the Method of materials Centralized purchase (silk), its barriers and benefits Compared to decentralized purchasing (through intermediaries), as well as the ranking of benefits and barriers. This research has an applied approach and uses descriptive-survey method. The statistical population of this research is composed of manufacturers of Qom Handwoven Carpet Cluster. Twelve of manufacturers have been selected by non-random sampling method, who are members of the soft network for purchasing materials of and have a history of purchasing materials in common. Two methods used to collect information are library and field studies and AHP method is used to analyze data.
The research has so far not been carried out in the handwoven carpet industry, and this is the first scientific research that has focused on the centralized purchasing process of raw materials. The results indicate that the central purchasing method is the most suitable purchase method for materials (silk) in the Qom Handwoven Carpet Cluster. In addition, the benefits and barriers of this method are also expressed and ultimately ranked. The results show that the central purchasing method has advantages over decentralized purchases, and it's able to will solve many of the problems of supplying materials in the cluster

One of the important strategies in the development of the country is the development of non-oil exports, which has always been emphasized in the economic development programs of the country. Iran is one of the largest producers of dates in the world. The importance of non-oil exports and its role in the country’s economic growth and development is one of the important issues to be investigated. Also identification and assessment of the impact of barriers on exports and provision of appropriate solutions can help export growth. This study Investigate Barriers to Date Export in the South of Kerman Province as one of the main producing areas of Dates. The data for this study is collected in two ways by studying existing documents and Survey method through simple random sampling and completing 80 questionnaires and factor analysis and SPSS21 software were used to analyze the data. The results showed that 4 factors explain about 73 percent of Date export barriers; particularly the greatest eigenvalues is related to factors lack of knowledge and awareness which explains about 43 percent of Date export barriers in the South of Kerman Province. political, infrastructural and financial factors are among after important factors