فهرست مطالب

نشریه پژوهش های نوین در مدیریت کارآفرینی و توسعه کسب و کار
سال سوم شماره 1 (پیاپی 9، بهار 1401)

  • تاریخ انتشار: 1401/04/20
  • تعداد عناوین: 36
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  • The role of the brand in the development of non-oil export of medicinal plants and supplements’ industry in22nd district of Tehran province
    Melika molkara Pages 347-356

    The main objective of this study is to investigate the relationship between non-oil exports of medicinal plants and medicinal supplements in District 22, Tehran province. The methodology of present study is descriptive survey and the statistical population is District 22,Tehran province.Morgan table and simple random sampling with proportional allocation of 383 people were selected . Data collection instruments include, Acker Model (1990) brand equity questionnaire by 868.0 reliability coefficient and The Export Performance Measurement Questionnaire of Zhu et al. (1998) 0.800 reliability. Data analysis was performed using descriptive statistics and inferential statistics (including: Kolmogorov-Smirnov test, Spearman correlation coefficient test) using SPSS software. The research findings indicate that there is a significant interrelationship between brand and its components with non-oil exports development in the scope of District 22 ,Tehran province . Therefore, a brand has a significant impact on the non-oil export development of medicinal plants and medicinal supplements.

    Keywords: Brand, Non-oil export, Medicinal plants, .Medicinal supplements
    Abstract View Paper Research/Original Article Original: English
  • Investigation and Impact of Cyber Space on Marketing and Advertising (Kavir Motor Yazd Company)
    Pages 412-422
    View Paper Research/Original Article Original: Persian
  • Upcoming research on the entrepreneurial status of local women in developing countries with emphasis on the position of Iran
    Melika molkara Pages 435-440

    Given the incontrovertible role of women in rural development, strengthening the entrepreneurship of rural women is an effective solution to achieve sustainable rural development. Rural women entrepreneurship while boosting family returns, via lessening the gap between urban and rural households, saving costs of crop and livestock production, improving literacy and family health, providing household expenses as a head and reducing migration to cities can interest rural life and ultimately society as a whole. Thus, rural women entrepreneurs in developing countries, especially Iran, must have the requisite potentials and allow progress to reach a superior position by improving the level of knowledge.

    Keywords: Women's Entrepreneurship, Rural women, Rural development
    Abstract View Paper Research/Original Article Original: English