فصلنامه رسانه
سال سی و چهارم شماره 3 (پیاپی 132، پاییز 1402)

Criminalizing crimes against public ethic and decency in cyberspace, in addition to highlighting the strengths of the case, also puts gaps and weaknesses before the legislature to establish criminal titles, but creating behavioral restrictions through criminalization is contrary to the basic principle. It is freedom and obscenity of actions that should be limited to the most important and vital issues and should not limit the scope of voluntary activities of individuals.This article, with a descriptive-analytical method, examines the commission of crimes against public ethic and decency, especially pornography and prostitution in cyberspace, and examines social prevention methods and the situation for combating cybercrime in this environment. According to the results, among the social prevention methods against cybercrime, situational-oriented social measures with sub-categories of family-oriented prevention and educational-cyber prevention, and among society-based measures, information, participation and consensus, accountability promotion and culture building were mentioned. Also, among the prevention methods in cyberspace, situational prevention measures with a subset of restrictive measures, surveillance measures, licensing and identification and encryption tools were mentioned, which with the help of these measures, it will be possible to deal with cyber behavioral deviations to a large extent.

The present study aimed to use the statistical method of meta-analysis to review the results of studies on media and lifestyle. In order to perform the meta-analysis method, 28 studies were collected in a time span between 1390 (2011) and 1400 (2021). According to the meta-analysis criteria, 18 of these studies that have examined the relationship between media and lifestyle and published in prestigious domestic scientific journals were selected. Each of these studies has been done quantitatively and with a survey approach and has reliable metrics In reviewing the research findings, first, the assumptions of homogeneity and publication error of selected studies are examined and the findings indicate that the size of the work is not homogeneous and that the publication of selected studies is not biased. The results of this study show that the effect size or impact factor of media use on lifestyle is equal to 0.375, which according to Cohen's interpretive system, is explained in the upward average. In general, the results of this study have shown that the media have a moderate to high impact on lifestyle.

The current research was conducted with the aim of investigating and measuring six dimensions of human communication among Iranian users who are members of the Instagram social network. This applied research has identified this variety of communication and its influential components with a descriptive-survey method. The statistical population of the research is all Iranian users who are members of the Instagram social network, and due to the unlimited number, in the present study; a simple random sampling method was used.The sample size is 384 people and the data collection technique is a questionnaire whose validity was confirmed by professors after the proposed corrections and Cronbach's alpha test method was used to determine the reliability of the measurement tool. Findings obtained from the test of six dimensions of emotional communication (7.06), logical communication (7.02), free communication (8.76), condition function communication (7.83), and interpersonal communication (7.06), Showed browser correlation (7/3). The results show the diversity of human communication and the platform for interaction and confrontation between Iranian users in this social network. At the same time, obtaining all communication and information opportunities, changing the definition of privacy, displaying behaviors, changing the communication discourse of users.

This study aims to design a native model of social responsibility in digital marketing in small online retail businesses in Iran. The present research is an applied research in terms of purpose and a qualitative research method in terms of data collection method. The statistical population in the qualitative section included 11 experts. The main tools for data collection in the field include semi-structured interviews. The GROUNDED theory approach using MAXQDA software was used to analyze qualitative data and present a paradigm model. Based on the results of qualitative analysis, six categories of factors including causal conditions, underlying factors, strategies, pivotal phenomena, intervening factors and consequences were identified. Targeted marketing was identified as the main category in relation to the context. In relation to causal conditions, two main categories were identified, including moral responsibility and environmental responsibility. In relation to digital marketing as a central phenomenon of research, the indicators of giving customers the right to choose, retaining customers, providing services in accordance with customer demands, establishing appropriate relationships and relationships/////////// with customers, and creating value for customers were identified. Commercialization strategies were identified as the main category of strategies and actions. Competitiveness of companies has been identified as the most important intervention factors; and economic development and service quality improvement were identified as the main categories of outcomes.

Music plays a significant role and application in the radio. With the arrival of television, especially after the Second World War, the media sphere narrowed on radio, music created a new opportunity for the radio in that situation. Of course, music became available to the public through the radio, in every home and workplace, whether near or far. It is almost impossible to imagine the radio without music.But the use of music in the radio and how to use it is influenced by factors whose knowledge can help a lot both in the use of music and in the management of the radio music, and in music planning and policy making, basic information or the right framework for making decisions in to provide music on the radio.Using the Delphi method, this research seeks to answer the question as to what are the most important factors affecting music management in the radio. Then he described these factors in an expert panel with the participation of experts. The findings of the research emphasize seven factors:
The philosophy and meaning of music for the producer
The philosophy and meaning of music for the listener
The positive or negative functions of music in society
The specific functions of music on the radio
The type of listener and his preferences about music
The type of relationship between the media and the audience
Theory of acceptable-legitimate media norm

With the development of the Internet, the use of social networks also increased rapidly and various content-based social platforms were widely used in Iran.Public international messengers and social networks inside Iran have remained unrivaled, and almost developed platforms have not been able to compete with foreign examples. However, the growth and success of specialized social networks (niches) that have been able to gain the trust of a section of the Iranian audience in the ecosystem of platforms developed inside Iran is significant.The main purpose of this study is to provide a model to describe the "growth of niche social networks in Iran." Since there is no model for the growth of social networks in general and niche networks in particular, the “Grounded Theory” has been used to design the model.Interviews were conducted with 18 social network activist including decision makers in this field, managers of media and social networks; social media index audience, university professors in the field of media and communications and the founders of specialized social platforms. The final model was extracted after open coding, axial coding and finally selective coding.The success of niche social networks in Iran was extracted as a central category and the causal, contextual, intervening, strategies and consequences of implementing strategies were expressed.

Syria is a member of the Resistance Front, which has been embroiled in civil wars and foreign interference over the past decade, and this has caused the involvement of pro-and anti-Resistance media in the crisis. The present study aimed to investigate the Syrian students' trust in different media and its relationship with their attitude toward the Resistance Front. The population consists of all Damascus University students, of which 383 students were selected as samples using the quota sampling method. The data collecting tool was a survey and questionnaire. The data were analyzed using SPSS. The questionnaire validity was calculated by the face validity method in two stages (in Iran and Syria), and the reliability was evaluated using Cronbach's alpha coefficient. The results showed that the participants’ attitude toward the Resistance Front was at a medium level (mean=3.21). The results also indicated that the trust level in pro-Syrian media was 3.4, the neutral media was 2.53, and the opposition media was 3.4. The results of the hypotheses test showed that the relationship between the level of trust in different media and the student's attitude toward the Resistance Front was a function of the positions of the media understudy towards the Syrian government; so that there was a direct correlation between the participants' attitude and trust in pro-government media, and an inverse relationship between trust in different media and the participants' attitude. Moreover, there could be found no significant correlation between trust in neutral media and the participants' attitude

The increasing use of the Instagram social network and its impact on communication and interactions has created new opportunities in the use of this network for the representation and social actions of all people, especially celebrities. On the other hand, with the outbreak of the Corona endemic, this communication tool has been used more in order to disseminate information and empathize reduction of the damage of the disease. The current research was conducted with the aim of knowing how Iranian celebrities use the Instagram social network to raise awareness and health-oriented communication with their audiences in the era of Corona. According to the objectives, the research method is qualitative; after collecting the content of the messages posted in the user accounts of 15 celebrities, the data was analyzed quantitatively and qualitatively. The results of the current research have shown that the five main categories (topics of interest to famous people in representing and sharing with their audience on the Instagram social network) in order of importance are: following protocols, warning and regretting, informing about the experience of Corona, creating hope and empathy with the medical staff.

Due to the ever-expanding e-business and the tendency of customers to buy online products the purpose of this study is to investigate the effect of effective factors on customers' attitudes toward technology acceptance and mobile advertising in e-business. The present research is applied in terms of purpose and descriptive-survey based on data collection method. The statistical population of this study is mobile phone users in the University of Tehran, which was collected using a simple random sampling method and distribution of 400 questionnaires. Then, the data were analyzed by structural equation modeling using SPSS and LLSREL software. Findings show that entertainment, annoyance, credibility and value, perceived ease and perceived usefulness, have a positive and significant effect on customer attitudes. Advances in communication technology have directly affected marketing methods and tools. Mobile has introduced a new communication channel for marketers, and the strategic use of this communication channel can lead to a competitive advantage for start-up electronics businesses.

Various organizations and institutions can develop their performance and ensure their continuity through public relations. The performance of public relations also requires the formation of communication, that is, the creation and use of a common language and establishing interactions at different individual and collective levels. This is despite the fact that they face barriers limiting conversation and its management strategies more than other people in different positions in modern organizations. Therefore, the problem of the current research is how public relations managers in Iran understand, identify and describe the limiting factors of conversation and what are the management strategies of these factors from the perspective of public relations managers?
The theoretical framework of the current research is the theory of meaning coordination management by Kronen, the theory of culture-based conversation limits by Manson Kim, the theory of communication integration by Giles, the theory of anxiety-uncertainty by William Gudykunst.
This article has been done in a qualitative way using Brown and Clark's theme analysis method. The sampling was purposeful and the research data was collected through semi-structured interviews with 17 public relations managers working in private, government and charity organizations and institutions.
Data analysis shows that public relations managers consider the conflict of interests, drawing a line between insiders and others, and the difference in background as the most important factors limiting the conversation, and to manage these factors, they use strategies such as equalizing the situation, sacrificing the means for the benefit of the goal, maximum caution, managing the scene and effective negotiation..