فصلنامه پژوهش های ارتباطی
پیاپی 71 (پاییز 1391)

The present paper aims to propose a number of possible scenarios for IRIB within the time period up to 1404 (Iranian Calendar) using a model for identification of key factors affecting the organization future at national and international levels. Data presented in this paper include 47 factors obtained from a combinational methodology involving interviews with elites as well as Delphi Method. Main factors were determined and refined within two phases. Finally, 24 main trends were marked and their cross impacts were collected and then, the obtained data were analyzed using MicMac Software. Ultimately, six primary factors were determined as the key trends and drives having the most influence on the organization. Using the results, 18 scenarios are proposed for each one of these six factors, and the future status of such big complex organization as IRIB is simulated, hence a clear picture for organizational planning is depicted.

Due to cultural and political nature of Iranian 1979 Revolution, the West’s attitude towards Iran underwent a significant change in the post-revolution era. Under the influence of their governments, Western media have adopted a different approach towards Iran which is obvious in their displayed works. Movies and documentaries produced and put on air by these media present a peculiar image of Iran and Iranians.The present paper employs semiotic analysis to examine 5 Hollywood movies addressing Iran and Iranians and studies the way these media works have represented Iran and its people. The movies selected for analysis are the most famous and influential films produced thus far on the topic of Iran. This research shows that the investigated movies have employed abundance of orientalistic cliché images about Iran and Iranians in their representation.

Media are the best means for culture-building in all modern communities; more specifically, TV programs are one of the most widely used tools to attract audiences within a society. TV series play a key role in shaping and reshaping a society's values and social constructs. Using semiotic analysis, the present paper aims to examine representation of modern patterns for relationship between young boys and girls in Iranian series. To this aim, five series with high ratings in recent years (1385-1390 Iranian Calendar) were examined through semiotic analysis. Research findings indicate that there are two types of representing modern relationship between boys and girls in these series, i.e. “romantic” and “anti-romantic” relationship. In recent years, media have moved from representation of romantic relationship towards anti-romantic relationship involving deception of one side by the other.

Given the current communication time as well as the necessity for jurisprudence to be accountable for tackling news-related problems, examining news and news-disseminating issues seems to be of paramount significance. Drawing upon jurisprudence and Islamic law as well as views of Islamic scholars, the present paper deals with a number of duties which should be taken into consideration by journalists; duties such as avoiding misleading public opinion, propagation of prostitution and corruption, weakening religious beliefs, searching out people’s secrets and disclosing them, lying, vilification, fooling, insult and theft. In fact, investigating these issues rises out of curiosity for a response to the question that whether a journalist is obligated to observe principles governing his profession or not? A documented descriptive research, this investigation examines journalism through a legal-jurisprudence analysis from a new perspective. It aims to show that Islam, as an institution seeking to enjoy a religious media, has provided certain duties for a journalist as one of the Muslim community obligated individuals.

Today’s world is witnessing transformational changes and developments, all of which understandable in the pragmatic contexts of identity, border, geography (location) and time. Identities are fragmented, borders are transgressed, locations and time are squeezed together. To give an understanding of global TV coordinates, the present article takes its point of departure in a theoretical construct named “RIPH” model and tries to depict a picture of local and global television’s role at the era of globalization and, finally, shares the results with 20 Communications researchers and scholars for consultation. “RIPH” stands for the initials of the four words, Reality, Identity, Power and Hyper reality. The article examines television in terms of the abovementioned concepts, and studies local and global television components in terms of the proposed model, i.e. Lozenge of local TVs Functions (RIPH model).

The mounting level of consuming nationalism, i.e. preference for domestically-made goods over foreign items is one of the decisive factors accounting for Iran's increasingly flourishing economy. Under such circumstances, consumers choose domestic goods based on normal and emotional criteria, and by refusing to buy foreign commodities and disdaining them as immoral, they help flourish the economy of their country. Using the results of a survey conducted in 28 provinces, the present paper investigates the level of consuming nationalism among citizens of these provinces and examines the consumers’ attitudes towards domestically-made goods and their preference for picking them up. The present paper also aims to study the level of citizens’ trust in domestic advertisements and its relevancy to consuming nationalism. Research findings indicate that 83% of the respondents do their buying based on cognitive and rational criteria, and only 14% buy their needs based on normal and emotional measures. Consuming nationalism for 80.4% of the total respondents was at medium level and for 13.4% of them was at high level and for 6.2% of them was at low level.

The primary aim of any media attempt is to attract an audience to be motivated first and hence, convinced about the message the media are likely trying to convey. The present paper answers this question: what are the university students’ reasons and motives for watching satellite channels’ programs? Research samples were 310 students from private universities, Sama Cultural-Educational Center and Qa’em Shahr Azad University who watched Persian-language satellite channels in 1389 (Iranian Calendar). A survey was conducted and data were collected through researcher-made questionnaires. Research findings indicate that most of the students watched satellite TV to satisfy their informational, cognitive, amusement and recreational and social needs and find their personal identity. In addition, the audience’ demographical attributes (age, gender and education) have a role in the quantity and quality of using satellite TV programs.