فهرست مطالب مژگان درویش

The purpose of this study is to design a marketing dashboard by identifying the components of marketing in the food industry. The present study is descriptive and survey branch and also from the perspective of the purpose of an applied research and explains how the dashboards support the marketing activities of managers in the field of food industry. A questionnaire was used to test the research hypotheses. The statistical population of this study is 1 active marketing managers in the food industry. Data were analyzed by expert questionnaire using group AHP technique in Expert choice software. Research Findings Strategic factors in designing food industry marketing dashboards, respectively, customer satisfaction priority, customer longevity, market share, sales, weekly order, number of customer complaints about product quality, customer interaction, click-through rate and site view From the customer, and the advertising budget.