فهرست مطالب آمنه کمالی سروستانی

This research aims to study the factors on women's electronic health and the intention to use it regularly

This research is descriptive-survey in terms of practical purpose and data collection method. In the process of conducting this research, Digikala online store was investigated and 384 female customers of this store were selected as a statistical sample using the available sampling method from the unlimited population. Using the questionnaire and SPSS 23 and AMOS 23 software, data analysis was done.

The findings showed that all the investigated factors (effect of performance expectation, effort expectation, and social influence, facilitation of conditions, hedonic motivation, price value, habit, online review, online follow-up, and online rating) have a positive and significant effect on electronic well-being. Their intention to continuously use Digikala online store products is another category that has been influenced by these factors.

The results indicate that in the virtual world affected by the corona virus, the concept of "electronic welfare of female citizens" has become a necessity, and in such conditions, providing electronic services to female citizens is not only a choice, but a requirement.

The common educational methods are no longer considered to be an effective and attractive education for the audience due to the scientific and technological developments of the current era and the increase in general awareness and IQ of children and adolescents; therefore, using new technologies that exert new strategies seems very necessary.

In this research, one of the modern educational methods of the present era in the training of attractions and brands of tourist destinations by using techniques of gamification and designing attractive educational games with visual attractions and other game benefits such as motivation, satisfaction, conflict, and interaction, etc. for children and adolescents have been discussed. The statistical calculations of the present study were done through the exploratory factor analysis method, and its hypotheses were examined based on the path analysis method and related software. Its statistical population was selected among 384 teachers, trainers, and educational experts in Tabriz city using interviews and questionnaires, and to determine the content validity and validity of the questionnaires and the results of the interviews, the school trainers themselves were employed to understand and record the responses of the subjects. The opinions of tourism experts and researchers of educational systems have also been used. The data were analyzed using SPSS 26 software.

 The results of this study indicated that there was a positive and significant effect between education through gamification and factors affecting it such as performance expectancy, hope for effort, social influence, and facilitating conditions in line with the education of tourism concepts and attractions, resulting in brand awareness and ultimately brand resonance. Also, computer games significantly increased children's learning level and as a vital element, they were more effective in advancing the educational goals and learning and cognitive and social development of children, especially teaching the concepts, attractions, and brand of the tourist city destination than the information obtained from reading and their homework assignments.

Augmented reality and virtual reality are considered smart and digital technologies that have left their impact in many industries and environments. On the other hand, the COVID-19 pandemic creates a series of issues and challenges for tourism education. Education through augmented reality and virtual reality has become very important. The tourism industry, as one of the most important service industries, experiences tight competition compared to other industries and services in the world.

The present study was conducted with the aim of investigating the factors affecting the acceptance and use of augmented reality and virtual reality applications in tourism education in the context of the COVID-19 pandemic. The research method of this study is quantitative, and data analysis is done using structural equations. The statistical population of the research also includes education experts in the field of augmented reality. The basic idea of this research and its dimensions and spheres are taken from Barta's research model (2023), and changes and innovations have been made to the said model. The research tool is a researcher-made questionnaire with reliable sources. The final designed conceptual model was estimated using structural equations and Smart PLS software.

Based on the modeling results of structural equations, usefulness, ease, pleasure motivation, perceived value of price and perceived quality are effective on the attitude of using augmented reality and virtual reality applications in tourism education with values of 0.560, 0.485, 0.303, 0.677 and 0.444 respectively.

Therefore, the perceived value of price has a greater impact on the attitude and acceptance of the use of augmented reality and virtual reality applications in tourism education in the era of COVID-19 than other identified factors.

Women's empowerment has become a vital component of sustainable tourism development in tourism destinations. At the same time, achieving gender equality and women's empowerment is the fifth goal of the United Nations Sustainable Development Program. Also, the tourism industry can create a good environment for women entrepreneurship and participation in work and agricultural tourism. With the introduction of women's entrepreneurship, women's participation in the process of economic development has increased in various ways. However, there are many barriers to women's empowerment in achieving entrepreneurship, and perceptions of women's work vary in different societies. The purpose of this study is to investigate the effect of women entrepreneurship and understanding of women's work on the development of agricultural tourism through psychological, social, political and economic empowerment of women. A four-dimensional framework was used to measure empowerment: (1) economic, (2) psychological, (3) social, and (4) political. The present research is applied in terms of purpose and in terms of method and nature of a descriptive survey research. The study population includes women tourists who have traveled to the village of Oramanat and experienced agricultural tourism. The sampling method was non-randomly available. Cochran's formula for unlimited communities was used to select the sample. . The results showed that women's entrepreneurship and understanding of women's work is effective on the development of agricultural tourism through psychological, social, political and economic empowerment of women.

Play is a part of human life from birth to death. Man needs thinking for his mental and social development and play is the basis of thinking. Therefore, purposeful planning of the game can be used to increase the functions of the mind. In fact, researchers have discovered the potential cause of games to support learning, and have found that games have a positive effect on learning and mind function. The aim of this study was to integrate the research conducted in the field of the effect of games on mental functions and also to achieve a general result based on scattered results using statistical methods.

The present study was conducted by meta-analysis method and with a systematic review of research conducted in this field. The statistical population includes 23 studies on the effect of games on mental functions that have been conducted over the past two decades. The total statistical sample size of the studies conducted in this meta-analysis is 1631 people, 100% of which included both sexes. In this study, the data was analyzed using a meta-analysis method and CMA software.

The findings of this meta-analysis indicated that the effect size of mental and real games on the mental function of consciousness and creativity has the greatest effect with the value of 0.653 and other mental functions are respectively language and memory with an effect size of 0.409 and thoughts, perceptions and imaginations with an effect size of 0.345, which get the least effect from mental and real games.

The results of the present study indicated that both mental and real games are effective in increasing the mental functions of the citizens. Therefore, considering the importance of this issue, it seems that by playing these games, you can influence mental functions and provide success and increase these functions.